Perks. Free stays, free drinks, casino cash, etc. I do not know anything about creating a budget for them, but I do know if you give them perks they will come. We have a casino less than 50 miles away from us but they don’t give good perks and have bad customer service so we drive over 250 miles to where we are treated respectfully.

You need to calculate the theoretical loss this player represents. Then comp back 20%. Pretty simple. Any player representing a 250+ per day theoretical, gets lots of ass kissed.

You need to first define what your casino’s definition of VIP is. If you are a small casino, with a relatively low average win per unit, than anyone whose coin-in theoretical worth translates to 50% higher than that is truly a VIP.

Make sure to calculate theoretical win, based on the coin-in on the specific games played. $3000 coin-in on a 92% slot machine makes the player’s theoretical value $240. On a 97% video poker, that translates to a $90 value.

So, comp the player at least 20% of their theoretical value to you. Never comp on their winnings or losings.